The traditional world wide web is slowly being circumvented by a technology most of us are already familiar with — the mobile app.
A responsive mobile friendly web site is good, but if your clients are repeatedly visiting your web site to conduct their business with you, an App might be a better fit for them.
People consume information and do business in the way they find most convenient, and increasingly, small businesses are turning to mobile apps to conduct their business. They find these apps accessible, convenient and quick to use.
Is your business ready to allow your clients to do business with you through mobile devices? Do your staff utilise mobile apps to help them do things more efficiently? If the answer to either of these questions is “no”, then you may find that you’ll slowly but surely fall behind to competitors who are making the most of the new world of apps.